Ted Dieck
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Recruiting Process
Attracting Candidates
There is an element of sales in the recruiting process.
Merely finding qualified candidates is only the starting point.  

Understanding candidates' motivations is essential to
helping them appreciate new opportunities.

Candidates become attracted to an opportunity when it appeals to their personal  
needs and interests.  That is when they may be inspired to make a change.

Typically, the best candidates are
already employed, and they are not
actively looking for an opportunity.